Monday, July 30, 2012

ELFA - INDUSTRY NEWS - Equipment Leasing & Finance Association

Key Equipment Finance Names David Bromage As Vice President Of Business Development - Healthcare

Posted 07/30/12

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SUPERIOR, Colo. ? July 30, 2012 ? Key Equipment Finance, one of the nation?s largest bank-held equipment finance companies and an affiliate of KeyCorp (NYSE: KEY), today announced it has named David Bromage as vice president of business development - healthcare. In this role, Bromage will work with vendor finance business leaders and the healthcare team to grow the healthcare segment via the acquisition and development of major manufacturer and vendor alliances and programs.

?David has a strong and successful track record of winning new business in the leasing industry, specifically in healthcare where he has worked as the global leader of a captive financing organization in the life sciences field,? said Tim Duerr, senior vice president of business development for Key Equipment Finance. ?I look forward to working with David to deliver flexible and innovative healthcare vendor finance solutions to meet the broad range of capital equipment investment needs in this important market.?

Prior to Key Equipment Finance, Bromage was vice president ? global sales and business development for Boart Longyear Financial Services at Ecologic Leasing. Previously, Bromage held a variety of senior leadership roles with international capital equipment vendors and financing companies in the USA and Europe, including Life Technologies, Nortel, Akzo Nobel, First Asset Finance, CIT Group and ING Lease. He began his financial services career as an auditor with Ernst & Young in London.

Bromage has an MBA and an honours certificate in international business diplomacy from Georgetown University, a certificate in corporate finance from the London Business School, a master?s degree in European studies from the University of Durham, and a bachelor?s degree in history from the College of The Holy Cross. Bromage is a native of Enfield, CT and currently resides in Kansas City, MO with his wife and their two children.

About Key Equipment Finance

Key Equipment Finance is one of the largest bank-based equipment finance providers in the U.S. The company provides tailored equipment lease and finance solutions for commercial clients and government entities. Through its vendor services unit, equipment finance programs are developed for manufacturers, distributors and resellers in the U.S., Canada and Europe. Key Equipment Finance also provides lease capital markets support for corporations looking to optimize risk and revenue.

Headquartered outside Denver, Colorado, Key Equipment Finance manages $8 billion in assets and originates over $3 billion of equipment financing annually. The company has management and operations bases in Albany, New York; London, England; Frankfurt, Germany; Madrid, Spain; Milan, Italy; Paris, France and Toronto, Canada. The company, which supports clients in over 30 countries, employs approximately 575 people worldwide and has been in the equipment financing business for over 35 years. For more information, visit www.KEFonline.com.

About KeyCorp
Key traces its history back more than 160 years and is headquartered in Cleveland, Ohio. ?One of the nation's largest bank-based financial services companies, Key has assets of approximately $86.5 billion at June 30, 2012.

Key provides deposit, lending, cash management and investment services to individuals and small businesses through its 14-state branch network under the name KeyBank National Association. ?Key also provides a broad range of sophisticated corporate and investment banking products, such as merger and acquisition advice, public and private debt and equity, syndications and derivatives to middle market companies in selected industries throughout the United States under the KeyBanc Capital Markets trade name.

For more information, visit www.key.com. KeyBank is Member FDIC.

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Source: http://www.elfaonline.org/news/indnews/news_report.cfm?id=14708

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