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Friday, December 14, 2012

Movie Review: ?Hitchcock? ? A Psycho Drama - Everything New Jersey

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By Michael S. Goldberger, film critic

I miss Alfred Hitchcock. The thought occurred with a nostalgic pang whilst viewing director Sacha Gervasi?s solidly entertaining homage bearing the filmmaker?s name. While Hollywood is flush with technically astute manipulators of suspense and scads of competent horror-meisters, Hitch?s sheer and surprising inventiveness is lost to the ages.

However, thanks to Anthony Hopkins?s witty and dedicated emulation of the title genius, we have the consolation of at least spending ninety-eight reminiscent and edifying minutes with Sir Alfred. The biographical sketch centers around the sturm and drang he weathered in 1958 and ?59 while wickedly working to shock the world with ?Psycho.?

You won?t feel so bad that your brother-in-law wouldn?t back you in that hot dog stand venture when it?s impressed that Paramount didn?t want to fund the film, believing it was farfetched, risky and just too terrifying. Gee, what slings and arrows we poor geniuses must endure. Of course, with no great challenge, there can be no great success story.

And thus, without a tribute to the romantic notion that behind every great man there is a great woman, there would be no love story here. But? Hitchcock? purveys on both fronts. Plus, if you count the battle of the sexes, it?s also a war story. Helen Mirren?s portrayal of Alma Reville, the filmmaker?s wife and long suffering afflatus, supplies plenty firepower.

A good supporting cast, featuring Scarlett Johansson as a very sexy Janet Leigh and James D?Arcy as an appropriately anxious Anthony Perkins, nicely establishes the aura and authenticity of the backstory. Appurtenances of the era, like a Formica kitchen table in the Bel Air manse where the artiste often agonizes, help recall a time and place.

Interestingly, director Gervasi manages to delve into the intrigue and sinew that went into creating the classic film in question without detracting from the haunting cachet that has come to attend it. Imagined visits by Hitchcock to the heinous retreat where serial killer Ed Gein, the inspiration for the tale, plotted his butchery, add a disturbing eeriness.

Less gripping, but a necessary element to the intertwining accounts of love, marriage, devotion and a dose of inescapable jealousy, is Alma?s relationship with writer Whitfield Cook (?Strangers on a Train?), played by Danny Huston. Far more intriguing is the peek into the director?s infatuation with what have become known as the Hitchcock blondes.

Depicted as an epicurean of large and diversified tastes, he is a bit of a naughty boy, aggravating his abiding, health conscious Alma with an insatiable appetite for rich foods and spirits. Hopkins impishly captures the essence of innocently unaware decadence when, told he must economize, rails against purchasing p?t? sourced from lesser geese.

Recognized icon or not, Alma?s attempts to rein in Hitch?s excesses and keep his ego in check as concerns their relationship offer a telling glimpse into the artistic ethos. Implicit is the virtuoso?s expectation of special privilege and dispensation from the mundane obligations of mere mortals. The polemical dance the two do is deliciously droll.

But while Hopkins handsomely fulfills the script?s personality portrait, expect no deep look into the protagonist?s life. The narrative moves briskly and exercises an impressive economy of detail. Still, it would be nice if, more than just the few allusions to his storied past, an elucidative checklist of his filmic contributions decorated the storyline.

Precluding the use of the term biopic to describe ?Hitchcock,? the accent on the narrow swath of events surrounding the making of ?Psycho? iterates the cynical reality that is Tinseltown. Yep, even Alfred Hitchcock, the acknowledged Master of Suspense, is only as good as his last movie. We mull the tentative nature of fame, the rigors of commerce.

So it?s capital vs. art and imagination, that conundrum unique to us humans, the internal competition hardwired into our nature, ostensibly programmed to improve the species. How would it have panned out for civilization and the commonweal if Paramount had just given Hitchcock carte blanche? Besides, this way we get to hate the corporate suits.

All of which makes for a high echelon David and Goliath. While practically everyone likes a good rags to riches saga, a variation on the theme to which we are perhaps even more sensitive is the potential fall from grace. We shudder when personalizing it: ?Look, there?s Mike?once a respected film critic, wrote that bad review, and .now look at him.?

Thus, we are cozily ensconced in a front row seat, rooting for the fat cat as underdog, smirkingly aware of our champion?s legacy and anxious to see how he ultimately ensured it. Hopkins et al pull it off rather swimmingly, transporting us back to a point in time when horror, murder and mayhem were best served with a touch of ?Hitchcock? class.
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?Hitchcock,? rated PG-13, is a Fox Searchlight Pictures release directed by Sacha Gervasi and stars Anthony Hopkins, Helen Mirren and Scarlett Johansson. Running time: 98 minutes

Source: http://njtoday.net/2012/12/13/movie-review-hitchcock-a-psycho-drama/

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Thursday, December 13, 2012

Like 9/11 concert, musicians turn out for Sandy

This image released by Starpix shows Paul McCartney, center, at the 12-12-12 The Concert for Sandy Relief at Madison Square Garden in New York on Wednesday, Dec. 12, 2012. Proceeds from the show will be distributed through the Robin Hood Foundation. (AP Photo/Starpix, Dave Allocca)

This image released by Starpix shows Paul McCartney, center, on stage with firefighters at the 12-12-12 The Concert for Sandy Relief at Madison Square Garden in New York on Wednesday, Dec. 12, 2012. Proceeds from the show will be distributed through the Robin Hood Foundation. (AP Photo/Starpix, Dave Allocca)

This image released by Starpix shows Bruce Springsteen and the E street Band performing at the 12-12-12 The Concert for Sandy Relief at Madison Square Garden in New York on Wednesday, Dec. 12, 2012. (AP Photo/Starpix, Dave Allocca)

This image released by Starpix shows Mick Jagger of The Rolling Stones performing at the 12-12-12 The Concert for Sandy Relief at Madison Square Garden in New York on Wednesday, Dec. 12, 2012. Proceeds from the show will be distributed through the Robin Hood Foundation. (AP Photo/Starpix, Dave Allocca)

This image released by Starpix shows Keith Richards of The Rolling Stones performing at the 12-12-12 The Concert for Sandy Relief at Madison Square Garden in New York on Wednesday, Dec. 12, 2012. Proceeds from the show will be distributed through the Robin Hood Foundation. (AP Photo/Starpix, Dave Allocca)

NEW YORK (AP) ? Call the "12-12-12" benefit show "The Concert for New York City" 2.0. Eleven years after the benefit concert in response to the Sept. 11 terrorist attacks was held at Madison Square Garden, many of the same top musicians came together to raise money for those suffering from Superstorm Sandy, including Paul McCartney, The Rolling Stones, Billy Joel, The Who, Eric Clapton and Bon Jovi.

Those singers set a serious tone Wednesday night, wearing mostly black and gray onstage as they encouraged people to call and donate money to those affected by the devastating storm that took place in late October, killing about 140 people and damaging millions of homes and properties in New York, New Jersey, Connecticut and other areas.

Alicia Keys, who grew up in Manhattan's Hell's Kitchen, closed the night with her New York anthem "Empire State of Mind," as doctors, nurses, firefighters, police officers and others joined the piano-playing singer onstage. They ended the night chanting "U.S.A."

Keys was one of two women who performed at "The Concert for Sandy Relief." Diana Krall backed McCartney, who sang his solo songs, Beatles songs and played the role of Kurt Cobain with Nirvana members Dave Grohl, Krist Novoselic and Pat Smear during the nearly six-hour show.

Springsteen and the E Street Band kicked off the night, performing songs like "My City of Ruins," ''Born to Run" with Bon Jovi and some of Tom Waits' "Jersey Girl."

"I pray that that characteristic remains along the Jersey shore because that's what makes it special," the New Jersey-born rocker said.

E Street band guitarist Steven Van Zandt said backstage that musicians and entertainers always show up when tragedy hits.

"It's more personal because literally the Jersey Shore is where we grew up ... but we'd be here anyway," he said. "You don't see oil companies here, you don't see insurance companies here, the Wall Street guys, with all due respect, they're not waiting in line to help anybody, so we're here."

The sold-out show was televised live, streamed online, played on the radio and shown in theaters all over the world. Producers said up to 2 billion people were able to experience it live.

But the night wasn't all serious: Comedy helped break up the weightiness of Sandy's devastation, including jokes from Jon Stewart, Chris Rock, Stephen Colbert and Adam Sandler, who performed a hilarious parody of Leonard Cohen's "Hallelujah." Even Coldplay's Chris Martin brought on the jokes.

"I know you really wanted One Direction," Martin said of the popular British boy band. "But it's way past their bedtime."

Martin was joined onstage by Michael Stipe, as they sang R.E.M.'s "Losing My Religion." And there was another collaboration with Roger Waters and Eddie Vedder on "Comfortably Numb."

The participants, many natives of the area and others who know it well, struck a defiant tone in asking for help to rebuild sections of the New York metropolitan area devastated by the storm. About half of the performers were British.

"This has got to be the largest collection of old English musicians ever assembled in Madison Square Garden," said Mick Jagger of The Rolling Stones, who performed two songs. "If it rains in London, you've got to come and help us."

Waters, who has lived in New York for 11 years, said "there's a great feeling of camaraderie" backstage and that he's excited he could help those who are suffering.

Richie Sambora said he "had to hold back tears" when he visited New Jersey and saw the devastation. "My mom's house (in Point Pleasant, N.J.) got trashed. They had to evacuate her. She's living with me until we fix it up."

Most of the acts performed about four tunes. McCartney performed for 40 minutes and The Who were onstage for 30. They weaved Sandy into their set, showing pictures of storm devastation on video screens during "Pinball Wizard." Pete Townshend made a quick revision to the lyrics of "Baba O'Riley," changing "teenage wasteland" to "Sandy wasteland."

Joel performed one of the last century's favorites, "New York State of Mind." Joel's "Miami 2017 (Seen the Lights Go Out on Broadway)" sounded prescient, with new Sandy-fueled lyrics smoothly fitting in. He was also the only artist to mark the season, working in a little of "Have Yourself a Merry Little Christmas."

Kanye West's performance gave the crowd a different sound, as the music lineup was heavily weighted toward classic rock, which has the type of fans able to afford a show for which ticket prices ranged from $150 to $2,500. Even with those prices, people with tickets have been offering them for more on broker sites such as StubHub, an attempt at profiteering that producers fumed was "despicable."

Proceeds will go to the Robin Hood Foundation, which said it raised $30 million from ticket sales and sponsors ahead of the concert. The organization also stressed that the earnings will get to those who need assistance.

"We will make sure that that money goes out right away to the most affected (places) in New York City, New Jersey, Long Island, Connecticut," David Saltzman, the organization's executive director, said backstage. "The money that we raised from this concert will be distributed in the days, weeks and months, not years."

Robin Hood is working through existing organizations that "know what to do and know their communities," he said. Saltzman added that Fuse TV, which is owned by Madison Square Garden, was giving its YouTube revenues earned from airing the concert to the victims, and that StubHub has donated $860,000 from fees from those selling tickets.

The sold-out "12-12-12" concert was being shown on 37 television stations in the United States and more than 200 others worldwide. It was to be streamed on 30 websites, including YouTube and Yahoo. The theaters showing it included 27 in the New York region.

___

Online:

http://www.121212concert.org/

___

AP Writer John Carucci contributed to this report.

Associated Press

Source: http://hosted2.ap.org/APDEFAULT/4e67281c3f754d0696fbfdee0f3f1469/Article_2012-12-13-Sandy%20Concert/id-0478d5aa036d4818ad92aae49fa8a544

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Wednesday, December 12, 2012

Japan election puts spotlight on reviving economy

In this Tuesday, Dec. 11, 2012 photo, Japan's main opposition Liberal Democratic Party (LDP) President Shinzo Abe speaks during a campaign rally for the Dec. 16 parliamentary elections in Machida, on the outskirts of Tokyo. Former Prime Minister Abe, who is poised to head the government again if his LDP does as well most polls are forecasting, favors forcing the central bank to do whatever it takes to meet an inflation target, of perhaps 2 percent, to break the economy out of its deflationary funk. The party slogan on his jacket read: We get back Japan. (AP Photo/Itsuo Inouye)

FILE - In this Tuesday, Dec. 11, 2012 file photo, Japan's main opposition Liberal Democratic Party President Shinzo Abe, second from right in white, shakes hands with supporters during a campaign rally for the Dec. 16 parliamentary elections in Machida, on the outskirts of Tokyo. Former Prime Minister Abe, who is poised to head the government again if his Liberal Democratic Party does as well most polls are forecasting, favors forcing the central bank to do whatever it takes to meet an inflation target, of perhaps 2 percent, to break the economy out of its deflationary funk. (AP Photo/Itsuo Inouye, File)

TOKYO (AP) ? It's the $6 trillion question: how to jolt Japan out of its 20-year economic slump.

The dozen or so parties vying in a Dec. 16 parliamentary election all agree the world's third-largest economy needs a jump-start, now that it has slid back into recession for the fifth time in 15 years.

They are at odds, however, over how to achieve enduring growth.

Former Prime Minister Shinzo Abe, who is poised to head the government again if his Liberal Democratic Party does as well most polls are forecasting, favors forcing the central bank to do whatever it takes to meet an inflation target, of perhaps 2 percent, to break the economy out of a spiral of falling prices known as deflation.

Many economists agree.

More than 20 years after its "miracle economy" bubble burst, Japan seems trapped in a vicious circle of sinking prices and weak demand as sluggish growth forces businesses to slash prices and frugal-minded consumers put off spending.

Creating the expectation that costs of big-ticket purchases such as housing or cars will rise due to inflation could help prod people into spending more, said Tony Nash, managing director at IHS Global Insight in Singapore.

"When people are uncertain, they hold cash," he said. "By stimulating inflation a bit, what Abe's trying to do is to push those purchasing decisions to now."

After a strong start to the year, Japan's recovery from its March 2011 earthquake and tsunami disasters fizzled as crisis-stricken Europe lost its appetite for Japanese exports of cars and electronics components. Exports took another hit as a territorial dispute over East China Sea islands set off anti-Japanese protests in China.

Meanwhile, domestic demand faltered, as the anticipated boost from reconstruction following the 2011 disasters fell short of expectations.

The Japanese are weighing many tough choices, including whether or not to phase out nuclear power following meltdowns at the Fukushima Dai-Ichi power plant which was crippled by the tsunami that devastated much of the northeastern coast.

But the biggest concern for many voters is getting growth back on track.

Revised data this week show the economy has slipped back into recession. Growth in the April-June quarter was revised to a contraction of 0.03 percent. The economy shrank 0.9 percent in July-September from the previous quarter and likely is still contracting, economists say.

"The economy has to be the top priority. It's also linked to the territorial problems and nuclear energy. They're all tied together," Masahiro Ikeda, a 65-year-old barber, said from his small shop in the western Tokyo suburb of Fuchu.

The election winner will provide Japan's seventh prime minister in seven years, though even the front-runner, Abe, is not expected to gain a strong majority. The constant changes in government have stymied progress on reforms needed to adapt the tax system, labor laws and other institutions to suit an era of rapid aging and slower growth.

"What the Japanese people want is an effective government, and they haven't seen one for a while," said Steven Reed, a political science professor at Chuo University in Tokyo.

Like the U.S. and other rich economies, Japan faces the hard choice of either spending its way deeper into debt, which already amounts to more than 220 percent of its 500 trillion yen ($6.1 trillion) GDP, or slashing spending and seeing the economy falter further.

Abe, who resigned as prime minister in 2007 after just a year in office due to health problems he says are now under control, wants the Bank of Japan to do more to spur growth. And he accuses Prime Minister Yoshihiko Noda of failing to spend enough on public works.

Noda's Democratic Party of Japan took power three years ago pledging to end wasteful spending and the cozy ties between politicians and bureaucrats that dominated LDP politics during its decades in power after World War II.

But the March 2011 disasters compounded the challenges of making such fundamental changes, and Noda was obliged to call elections in exchange for gaining passage in June of a highly unpopular sales tax increase.

Both parties are "tinkering at the margins," said David Rea, an economist at Capital Economics in London.

"The LDP seems like they're saying, 'Let's go back to the good old days,'" Rea said, by spending heavily on construction.

During Japan's decades of fast growth, massive investments in public works helped to redistribute wealth generated by its export sector to other, less competitive areas of the economy, and from the cities to the less affluent countryside.

The Liberal Democrats acted as the conduit, rewarding the construction sector and other bastions of support with massive pork-barrel spending.

Spending on public works might work in the short run, but given Japan's shrinking workforce and soaring social welfare and health costs, it is unsustainable in the long term, said Masahiro Matsumura, a professor at St. Andrews University in Osaka.

"We cannot afford to spend everywhere, so the government has to decide on a more effective approach," Matsumura said. "Investments that don't lead to improved efficiency will be wasted."

Reflecting such concerns, a $10.7 billion stimulus package announced late last month targeted spending on key sectors of the economy such as renewable energy and small and medium-sized companies.

Many economists argue the only thing Japan can afford less than higher debt is austerity. But while its bond market remains a "safe haven" for global investors and it is not facing the sort of repayment crisis that is plaguing Greece and other European economies, there are limits, said Rea.

"It is crucial that they put the economy on a more sustainable path," Rea said. "They are hugely indebted and paying more and more on refinancing a debt that will continue to go up."

Ikeda, whose son is working with him in his barber shop, is more concerned for his two children than for himself.

"My son isn't married. Salaries are low, so it's hard for him to get married or have a family or buy a home," he said.

"I wish he could just have a normal job and life, nothing fancy. But it's gotten difficult for that to happen in modern Japanese society."

___

Associated Press writer Malcolm Foster contributed to this report.

Associated Press

Source: http://hosted2.ap.org/APDEFAULT/f70471f764144b2fab526d39972d37b3/Article_2012-12-12-Japan-Election-Economy/id-335f0727aa77495bb2bde8a5af8b4336

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Small-business optimism plunges, forecasting dire economic ...

The small business optimism index, calculated by the National Federation for Independent Business, dropped by more than five points in November, reaching one of its lowest points in history and highlighting concerns that the economic climate will worsen in 2013.

?Something bad happened in November,? the group?s chief economist, Bill Dunkelberg, said in a statement. ?It wasn?t merely Hurricane Sandy.?

?The storm had a significant impact on the economy, no doubt, but it is very clear that a stunning number of owners who expect worse business conditions in six months had far more to do with the decline in small-business confidence.?

All components of the index ? including capital investments, earning trends and expansion ? declined in November, with the exception of planned employment increases, which went up.

?Nearly half of owners are now certain that things will be worse next year than they are now,? the statement continued. ?Washington does not have the needs of small business in mind. Between the looming ?fiscal cliff,? the promise of higher health care costs and the endless onslaught of new regulations, owners have found themselves in a state of pessimism.?

President Barack Obama?s signature health care law, Obamacare, has been cited by several major businesses as a source of rising costs and concerns. (RELATED: Autozone says Obamacare could have ?significant? negative impact on its bottom line)

?I feel a $40,000 reduction is the loss of one job, so if it?s a $200,000 tax increase, that?s five jobs,? one small business owner told the Star Tribune.

In a MarketWatch commentary, analyst Steve Goldstein said the decline in small-business optimism is staggering.

?The drop in expected business conditions fell only 18 points between September and October 2008 ? as Lehman Brothers collapsed,? Goldstein said.

In November, that number dropped 37 percent.

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Source: http://dailycaller.com/2012/12/12/small-business-optimism-plunges-forecasting-dire-economic-conditions-ahead/

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BlackBerry 10 L-Series shown off in detailed hands-on video

It's not the first time we've seen it on video, but the folks from Tinhte.vn have now followed up their hands-on look at the BlackBerry 10 L-Series with what's certainly the most detailed video of the smartphone to date. That includes a comparison with the somewhat bulkier Dev Alpha B device (as well as an iPhone 5), a quick run through of the BB10 OS itself and a look at the removable back (which reveals a replaceable battery). Head on past the break to check it out for yourself.

Continue reading BlackBerry 10 L-Series shown off in detailed hands-on video

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Source: http://feeds.engadget.com/~r/weblogsinc/engadget/~3/51qGIfLsnaI/

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Tuesday, December 11, 2012

Most ancient evidence of insect camouflage: 110 million years ago

Dec. 11, 2012 ? An insect larva covered by plant remains that lived in the Early Cretaceous, about 110 million years ago, evidences the most ancient known insect camouflage, according to a paper published in the last edition of the Proceedings of the National Academy of Sciences (PNAS). The paper is based on the study of an amber piece found in 2008 in El Soplao outcrop (Cantabria, Northern Spain), the Mesozoic's richest and largest amber site in Europe.

To cover the body with detritus to camouflage

The fossil, about four millimetres long, is a predatory larva of the order Neuroptera. It is covered by a tangle of filamentous plant remains that it collected with its jaws to form a defensive shield and camouflage itself. This kind of behaviour, the trash-carrying, is a survival strategy observed in current species to render them nearly undetectable to predators and preys. The fossil, related to current green lacewings, represents a new genus and species designated Hallucinochrysa diogenesi, alluding to its bizarre appearance and resemblance to Diogenes syndrome, a human behavioural disorder characterized by compulsive hoarding of trash.

According to the study, the filamentous plant remains composing the larval trash packet are recognised as trichomes, that is, plant hairs with diverse shapes and functions. Observing the morphology, micro-structure and composition of these trichomes, researchers were able to state that they belonged to ferns.

Today green lacewing larvae harvest plant materials or even detritus and arthropod remains and carry them on their backs, nestled among small tubercles with hairs. On the contrary, Hallucinochrysa diogenesi possessed a bizarre, unique morphology; it showed extremely elongated tubercles, with hairs that had trumpet-shaped endings acting as anchoring points. All this structure, completely unknown until now, formed a dorsal basket that retained the trash and prevented it from sliding when the insect moved.

The researchers who participated in the study are: Ricardo P?rez-de la Fuente and Xavier Delcl?s, from the Department of Stratigraphy, Paleontology and Marine Geosciences at the University of Barcelona (Spain); Enrique Pe?alver, from the Geominer Museum of the Spanish Geological and Miner Institute; Mariela Speranza, Carmen Ascaso and Jacek Wierzchos, from the National Museum of Natural Sciences, of the Spanish National Research Council, and Michael S. Engel, from the Division of Entomology of the University of Kansas (USA).

The most ancient insect camouflage

In the authors' opinion "Hallucinochrysa diogenesi proved that camouflage strategy and its necessary morphological adaptations early appeared in insects; they already existed in the era of the dinosaurs. In the case of green lacewings, it can be stated that this complex behaviour has not changed for at least 110 million years. This fact constitutes a relevant piece of information for evolution studies about animal behaviour and the adaptation strategies of organisms throughout Earth's history."

The study also shows, providing then an outstanding data, a close ancient plant-insect interaction -- possibly an example of mutualism -- ; the predatory larvae saved ferns from plagues, whereas ferns provides larvae with a habitat and protecting remains; in other words, both organisms profited from each other. In a Cretaceous scenery where resin forests in the ancient Iberian Peninsula were razed by wildfires, this larva collected remains from a fern that grew abundantly after wildfires.

El Soplao outcrop, where the discovery was made, is one of the most important current references to unravel evolution mysteries of Earth invertebrates and better know how the forest ecosystems were 110 million years ago. The study, which is part of the researches developed by AMBARES group (?mbares de Espa?a), has been possible thanks to the collaboration of El Soplao cave, SIEC, and the Government of Cantabria; the study was funded with regional, Spanish and North American funds.

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The above story is reprinted from materials provided by Universidad de Barcelona.

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Journal Reference:

Ricardo P?rez-de la Fuentea,, Xavier Delcl?s, Enrique Pe?alver, Mariela Speranza, Jacek Wierzchos, Carmen Ascaso, Michael S. Engel. Early evolution and ecology of camouflage in insects. Proceedings of the National Academy of Sciences, 2012; DOI: 10.1073/pnas.1213775110

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Source: http://feeds.sciencedaily.com/~r/sciencedaily/top_news/top_science/~3/6LZ3BzqNlmQ/121211082930.htm

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Monday, December 10, 2012

Search Engine Optimization Tips For Online Business Owners ...

SEO is vital for anybody who wants more visitors. Search engines are how people find information, shop for products and discover new companies. Follow the points and tips you read in this article to know how to draw new levels of traffic to your website.

Site Links

Link to high-quality content on other sites to improve your search engine rankings. This is by far an extremely vital part of linking. Search engines like their top sites to have a nice mix of internal and off-site links, typically weighing those off-site links even more than the internal ones. Linking options that let you correspondingly link to yourself, like link exchanges, will also increase your rank.

TIP! Find a way to include keywords in your domain name. After all, you want people to find your website easily.

People erroneously assume that inserting keywords in comment tags will yield higher ranks on search engines. Keep your focus where it belongs, on your content.

When it comes to boosting your PageRank, you should focus not only on generating traffic, but also on providing relevant content that keeps visitors on your site as long as possible. Research suggests that the length of time an individual stays on a website influences that site?s PageRank. There are a few ways to increase the visitors time spent. Message boards and forums can encourage visitors to stay on your website for a long time.

Keyword Research

TIP! Social media websites have a very important role to play in the search engine optimization process. Both Facebook and Twitter are great for interacting with customers, while YouTube is perfect for product demonstrations and other videos.

Start by doing keyword research. Learn which keywords will be best for you to incorporate into your website. Keyword research can let you know what people are searching for in your categories. Make a point of using these same words and phrases on your site in order to elevate the ranking by the search engines.

Find a certain niche and make yourself a guru. It is an effective way to increase your internet marketing success. Design your website around a certain niche, and use SEO techniques to drive those potential customers to your site so they can buy your products and services. Get feedback from your customers regarding their preferences. This will help you determine the most successful products and services to offer.

Make sure to configure your hosting company?s server so that it?s case-sensitive for URLS. There are numerous negative effects not doing so can have on your rating.

TIP! Designing a site that focuses on informing and selling will net you more traffic from search engines than a site that just offers things for sale. If you are having trouble creating informative content, try creating a top-ten list about your product.

Be sure to ask lots of questions before deciding to outsource SEO work. Determine how knowledgeable the company is about your industry, what kind of SEO techniques they employ, when you can expect to see results and how much it will cost. Also ask to see some of their previous work, and see if you can speak with some of their former clients. A great company will allow this to happen.

Don?t dump a bunch of links on a single page without any context. It?s a good idea to keep links relevant to the content of the page. Pages with links tend to be ranked poorly by search engines. You will appear to know what you are doing if all of your information is relevant.

Do things that can optimize your site and make it easy for the search engines to find it. Spiders have to be able to easily navigate your site before they can properly index it. If you make a site map, you can tell the spider what is important on your website.

TIP! The proper utilization of keywords in your articles can really give your business a more prominent ranking with search engines, and greater exposure to potential customers. When search engines detect search-relevant keywords in your articles, they will rank them higher.

Search Engines

Interesting meta tags on each web page can help improve your search engine results. Meta description tags are utilized to describe the various pages of your website on results pages of major search engines. It is important to keep your meta tags short and sweet because the search engines only read a certain number of words in it anyway. This will draw more guests into your website.

Successfully optimizing your site for search engines may seem intimidating, but as this article has shown you, it doesn?t have to be difficult. Knowing the few basic principles that determine how the search engines work, can help you tweak your site to attract more visitors than ever. Before you know it, you?ll have a slew of new customers.

TIP! A good rule on META description tags that you can do is to be sure that every page is unique. Also use variety when you apply tags to each individual page.

Source: http://www.paginaswebexitosas.com/search-engine-optimization-tips-for-online-business-owners.html?utm_source=rss&utm_medium=rss&utm_campaign=search-engine-optimization-tips-for-online-business-owners

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