We're live from Spotify's big global press conference in New York City.
The show is set to begin at 12:00 p.m. EST.
We'll have constant updates as they come, as well as pictures straight from the floor.
Will Spotify announce a new app or API, or will we finally get a Spotify music store?
Refresh your page for more.
12:54 PM | Indie band Fun is onstage to play a few songs.
12:49 PM | More Q&A answers:
Apps will start on the desktop, and if they're successful, they'll come to mobile.
"The reason we're doing this is because we know that users want more information about the music they're listening to."
12:47 PM | Now for a Q&A.
Apps will be free to use for paid and non-paid Spotify users.
As of now, the apps won't exist outside of the Spotify app
It will be open for developers, but Spotify will approve each app individually.
12:43 PM | The new Spotify Favorite Friends bar and News Ticker.
12:42 PM | The SongKick app for checking out concerts.
12:41 PM | The TuneWiki app for lyrics.
12:40 PM | The right column area will now let you pick "Favorite Friends," as well as feature a Facebook-style News Ticker.
12:40 PM | The last.fm app.
12:38 PM | The whole point of the Spotify announcement is that they're letting third parties add all the features they don't feel like adding.
12:37 PM | Apps will have seamless integration with Spotify music. You can play music from inside any app.
12:36 PM | The App Catalog
12:35 PM | The new app from Rolling Stone.
12:34 PM | Spotify "App Finder" on left column of the app.
Editorial apps, concert tickets, lyrics, and much more. Pitchfork, Fuse, Soundrop, Rolling Stone, Last.fm, Songkick.
12:33 PM | Rolling Stone's Jann Wenner is up talking about Rolling Stone playlists on Spotify, and the effect it's having.
12:30 PM | The New Direction - Apps
"We are bringing music to where it should've been."
12:29 PM | The next big step for music is.....
Integrated apps inside Spotify.?
The true core is making all the music available instantly.
Music accounts for 10% of music online.
HTML 5 apps and an easy to use JavaScript API.
12:24 PM | "We have 2.5+ million paying subscribers. We have 7M new subscribers since September's Facebook launch."
Over 500M playlists have been created. It's like mixtapes. Extensions of each user's identity.
12:22 PM | "More than 1/3 of the Swedish population uses Spotify."
12:22 PM | "We have paid over 150M back to music industry."
"Sweden is famous for Pirate Bay and Kazaa. Piracy was rampant. But then we came along."
12:20 PM | "We are adding 20,000 new tracks per day."
12:20 PM | Spotify vs. Piracy
12:19 PM | On piracy:
"500 million people listening online, and very few of them do so legally. You need a better product than piracy. Our mission is to give people access to all the music they want, all the time."
12:17 PM |
"Spotify if making the future of music a reality today."12:16 PM | Daniel Ek is up!
12:07 PM | It's 12:07...
...and nothing is happening yet. Check back in a few minutes. We're in the dugout. Daniel Ek is a foot away.
12:01 PM |
We just heard that a good amount of Spotify's Swedish HQ is here for the announcement. The New York Spotify office was pretty crowded this morning. Over 100 people showed up to work.11:56 AM | Welcome!
Thanks for joining us! We're due to get started in about five minutes. We're pulling for a Spotify music store, but who knows what the green Swedish company has up its sleeve.
Source: http://www.businessinsider.com/spotify-announcement-2011-11
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